35 Sustainability-Focused Holidays for Your Social Media Content Calendar

Looking to boost engagement in your school while showing your commitment to a greener planet? At World Innovative Sustainability Solutions we selected 35 sustainability-focused holidays, which you can use in your school curriculum and/or to adapt your social media content calendar. Each holiday is a unique chance to showcase eco-friendly values, share meaningful actions, and inspire your students to join the movement for a better, more sustainable world.

Plus, we’ve included actionable ideas for each date to help you make the most of every celebration.

35 Sustainability-Focused Holidays and Actions to Undertake to Create a Social Media Content Calendar

January content calendar

  • January 10 – Save the Eagles Day: Post educational content on eagle conservation efforts, linking to local or global organizations.
  • January 20 – National Penguin Day: Share information on climate change impacts on penguin populations, with a call to support marine conservation initiatives.
  • January 25 – National Seed Swap Day: Organize a virtual seed exchange event, inviting followers to swap and share seeds in the spirit of biodiversity.

February content calendar

  • February 2 – World Wetlands Day: Educate about the importance of wetlands in preserving biodiversity and combating climate change, highlighting local wetland sites.
  • February 27 – International Polar Bear Day: Raise awareness on the effects of global warming on polar bears, with simple tips on reducing carbon footprints.

March content calendar

  • March 3 – World Wildlife Day: Feature endangered species and conservation programs, offering actionable steps for audience involvement.
  • March 18 – National Biodiesel Day: Discuss alternative fuels and the environmental benefits of biodiesel for reducing pollution.
  • March 21 – International Day of Forests: Encourage tree planting or reforestation projects with tips on supporting local tree-planting initiatives.
  • March 22 – World Water Day: Share content on water conservation practices, encouraging audiences to reduce water waste.

April content calendar

  • Earth Month & Keep America Beautiful Month: Roll out a series of posts each week focusing on sustainability tips, recycling guides, and eco-friendly product recommendations.
  • April 22 – Earth Day: Celebrate with a dedicated campaign, encouraging followers to commit to one green action, and sharing your brand’s environmental progress.
  • April 24 – National Arbor Day: Post about your brand’s tree-planting initiatives or contribute to a tree-planting charity, engaging followers to join.

May content calendar

  • May 9 – World Migratory Bird Day: Share beautiful migratory bird imagery, with conservation tips to help these species.
  • May 9 – Fair Trade Day: Highlight fair trade practices, products, or partners that embody ethical sourcing.
  • May 15 – Bike to Work Day: Promote alternative commuting options, perhaps encouraging employees to bike to work and sharing related stories.
  • May 15 – National Endangered Species Day: Host an educational post or live session on endangered species in your region.
  • May 22 – International Day for Biological Diversity: Celebrate the richness of biodiversity with a spotlight on unique plant or animal species and ways to protect them.
  • May 29 – Learn About Composting Day: Share composting tips, and possibly a video or blog on setting up a compost system at home.

June content calendar

  • June 5 – World Environment Day: Run an eco-challenge to inspire followers to reduce waste, switch to reusable items, or support local green causes.
  • June 8 – World Oceans Day: Post about ocean conservation and how your brand avoids plastic waste or supports marine life.
  • June 16 – World Sea Turtle Day: Feature sea turtles with conservation facts and links to support marine protection organizations.

July content calendar

  • July 1-7 – Clean Beaches Week: Host a beach cleanup or encourage followers to join local cleanup efforts.
  • July 29 – International Tiger Day: Share facts on tiger conservation, creating an educational post on protecting endangered species.

August content calendar

September content calendar

  • September 4 – National Wildlife Day: Feature a post about local wildlife and how people can help protect them.
  • September 5 – International Day of Charity: Highlight organizations making a difference in environmental protection, encouraging donations or volunteer work.
  • September 19 – World Cleanup Day: Organize or support a community cleanup event, and invite followers to participate.
  • September 26 – National Public Lands Day: Promote the importance of public lands, encouraging followers to explore responsibly and advocate for preservation.

October content calendar

  • Fair Trade Month: Dedicate the month to spotlighting fair-trade products, partners, and practices within your brand.
  • October 4 – World Animal Day: Share stories and facts about endangered animals or ways to support animal protection.
  • October 5 – World Habitat Day: Educate about habitat loss, sharing tips on making small changes at home that support the environment.
  • October 24 – International Day of Climate Action: Encourage your audience to take small actions that contribute to a larger impact on climate change.

November content calendar

  • November 15 – National Recycling Day: Run a recycling challenge, sharing best practices for reducing waste and encouraging followers to recycle properly.

December content calendar

  • December 5 – World Soil Day: Post educational content on soil conservation, possibly linking to sustainable agricultural practices.
  • December 11 – International Mountain Day: Feature a post on mountain ecosystems and the importance of protecting these natural habitats.

Use these environmental holidays to not only share educational content on your social media but also to encourage real-life action. Tailor each post to reflect your brand’s tone and values, aiming to build an engaged community that shares your commitment to a sustainable future.

I have a background in environmental science and journalism. For WINSS I write articles on climate change, circular economy, and green innovations. When I am not writing, I enjoy hiking in the Black Forest and experimenting with plant-based recipes.