In the contemporary fight against climate change, the architecture industry stands at a crossroads. While “sustainable architecture” has become a common phrase, often bolstered by various certifications and glossy advertising promising significant eco-friendly advancements, there is a growing concern that these claims may not always hold water. This is the era of “greenwashing” — the act of falsely promoting projects as environmentally friendly — a tactic that is drawing scrutiny across the globe. 1 The Illusion of Green in Greenwashing2 The Four Facades of Greenwashing3 Advocating for Authentic Sustainability4 Challenging Greenwashing and Advocating for Truly Sustainable Measures The Illusion of … Continue reading How to tackle greenwashing in architecture?